Coregistration
A lead generation method where a user opts in to receive offers from multiple advertisers during a single signup or registration flow.
Lead Generation:
The process of collecting consumer contact information and expressed interest for future marketing or sales engagement.
Cost Per Lead (CPL):
A performance-based pricing model where advertisers pay only when a qualified lead is delivered.
Pay-for-Performance:
A marketing model in which advertisers pay only for verified outcomes such as leads, signups, or conversions.
Opt-In:
A user’s explicit consent to receive communications or offers from an advertiser.
Double Opt-In:
A two-step opt-in process requiring a user to confirm their submission to verify intent and improve lead quality.
High-Intent Leads:
Leads generated from users who actively choose to receive an offer, indicating stronger interest and higher likelihood of conversion.
First-Party Data:
Information collected directly from users with their consent, rather than through third-party sources.
Intent Data:
Behavioral signals that indicate a user’s likelihood to take a specific action or make a purchase.
Lead Scoring:
A methodology used to rank leads based on engagement, intent, and conversion probability.
Qualified Lead:
A lead that meets predefined accuracy, intent, and advertiser criteria.
Offer Matching:
The process of aligning user intent with the most relevant advertiser offers.
Consent-Based Marketing:
A marketing approach that requires clear user permission before collecting or using personal data.
Permission-Based Marketing:
Marketing communications delivered only to users who have explicitly opted in.
Compliance:
Adherence to data privacy and marketing regulations such as TCPA, CAN-SPAM, GDPR, and CCPA.
Fraud Prevention:
Systems and processes designed to identify and block invalid or malicious lead activity.
Lead Validation:
The process of verifying that a lead meets quality and compliance standards before delivery.
Suppression List:
A list of users excluded from marketing communications due to opt-outs or compliance rules.
Campaign:
A structured lead generation initiative with defined targeting, offers, and performance goals.
Publisher:
A digital property that presents offers to users and generates leads for advertisers.
Advertiser:
A brand or organization that acquires leads to promote products or services.
Exclusive Lead:
A lead delivered to only one advertiser.
Non-Exclusive Lead:
A lead that may be delivered to multiple advertisers based on consent and relevance.
Real-Time Lead Delivery:
The immediate transfer of lead data to advertisers upon conversion.
Lead Attribution:
The process of identifying the source that generated a lead.
Performance Optimization:
Ongoing adjustments to campaigns to improve efficiency and lead quality.